It’s no secret that professional fighters are increasingly getting attention from mainstream brands. In fact, several fighters are actually changing the way they train and live so that they can better appeal to sponsors and fans. If you want to be one of these fighters, then you need to embrace this new style of fighting, because the traditional ways just won’t cut it anymore.
Because nothing is guaranteed in sports and other industries are cutting sponsorship deals faster than ever before.
It’s no secret that sponsors are cutting deals faster than ever before. In sports, brands like Budweiser, Hyundai and McDonald’s have dropped out of the sponsorship game altogether since 2016. Even the NFL has seen a decline in corporate sponsorship dollars this year—something unthinkable even five years ago.
So what does this mean for professional fighters? For starters, it means that if you’re on top now, sponsorship opportunities may dry up quickly when your popularity wanes or you’re no longer relevant in the eyes of marketers. But more importantly: it means that companies are looking for more value than just a logo on your shirt. They want to see return on their investment (ROI), whether that means name recognition or direct sales revenue from their partnership with you.
Because the landscape you and your career operates in is constantly changing.
The landscape in which you and your career operate is constantly changing, and it’s your responsibility to stay on top of the latest trends in your industry. Being able to adapt to new circumstances is a requirement for anyone who wants to keep pace with the ever-changing world we live in; otherwise, you risk becoming obsolete (and losing customers).
Because an effective digital marketing strategy will help you build a loyal fan base.
Building a loyal fan base is important for anyone who wants to succeed in the professional fighting world. With a strong marketing strategy, you can build a steady stream of new fans that will follow you from fight to fight.
Fights are not just physical competitions; they are also mental battles, where fighters have to strategize and adapt their tactics on the fly. The same can be said of building a digital marketing strategy—you need to anticipate changes in your audience’s needs and adjust accordingly. By keeping your fans engaged and loyal over time, you will grow as an athlete and increase your chances of success in future fights as well as other ventures outside of the ring!
Because you need to stand out from everyone else in the fight community.
If you are a professional fighter, you need to have a digital strategy because there are hundreds of fighters just like you in every weight class and division. You need to stand out from everyone else in the fight community. Your digital strategy will help with that by creating content, building your fan base and telling your story.
Because your competition is already doing it.
Professional fighters are already taking advantage of the digital space to market themselves, and you need to be the first to do it.
Many professional fighters are already using social media and other digital platforms to connect with their fans and promote themselves. You need to be on digital platforms, too: if your competition is doing it, you need to be doing it better (or at least show up in a new way).
There’s no reason why you shouldn’t use these platforms as well! Whether you’re an amateur or professional fighter, there’s no reason not to get involved in the social media world—and there’s plenty of ways that it can benefit you.
Because it’s not expensive to add a digital marketing strategy to your team’s plans.
The good news is that it’s not expensive to add a digital marketing strategy to your team’s plans. With free tools like Google Analytics and Facebook ads, you can get started right away.
You can also hire a digital marketing agency to help you with strategy and execution of your campaign. Or perhaps you’d rather work with an individual freelancer who specializes in specific areas (like SEO or PPC). Or maybe you should learn the ropes yourself so that when things get more complex down the road, no one else needs to be brought on board!
The internet is full of resources for learning how to do this yourself: there are tons of books available at Amazon as well as courses offered by Udemy (and even by me!), so take advantage of those if nothing else!
Because having a strong and healthy social media presence can increase pay-per-view sales.
Having a strong and healthy social media presence can increase pay-per-view sales.
Social media can also help you sell tickets to your fights, which in turn leads to more merchandise sales and sponsorship deals. By building a fan base, fighters can get more brand awareness, thereby increasing their reach.
Because fans want to interact with fighters online before, during, and after fights.
Fans want to interact with fighters online before, during, and after fights. Fans want to see videos, photos, and articles about their favorite fighters. They want to see their favorite fighters interact with each other. And they also want to see their favorite fighters interact with them.
Fans are looking for content that is created by fans but also endorsed by the athletes themselves in order to feel more connected to the sport they love so much.
Because there have been surveys done that prove professional fighters who don’t care about their online presence are hated by fans.
- Fans want to interact with fighters online before, during, and after fights.
- Fans have a lot of power to influence the outcome of the fight.
- Fans are always looking for new ways to engage with their favorite fighters.
Anyone who has any stake in you or your career needs to be involved in your digital marketing strategy.
Anyone who has any stake in your career needs to be involved in your digital marketing strategy. The more people who are aware of and understand what you’re doing, the better.
Your trainer, manager and sponsors should understand the importance of social media as a way for you to connect with fans and potential sponsors. They should know how to help you use social media effectively so that it doesn’t become a waste of time or money. Their support is crucial for setting up your accounts and getting them started.
Your family, friends and fans are also essential since they can provide feedback on how well you’re doing online (they may even be able to help out with some basic tasks). They can also offer encouragement when things aren’t going well—or just lend an ear when things get tough!
Coaches and teammates have an important role as well because if they see something wrong with how you’re using social media or not using it at all then they’ll let us know so we can fix it before it gets worse… And while we might not listen sometimes because we don’t want advice from someone else; ultimately everyone must listen when someone who knows more than us offers advice… So make sure everyone knows they have access if needed!
Whether you’re an athlete, coach, manager or promoter, the need for a digital strategy is the same. Professional fighters are no different than any other business when it comes to their marketing efforts and the importance of having a plan in place for success. Remember that a digital strategy is not just about social media, but how each platform can be used together to maximize your results. If you want to become a champion then now might be the perfect time to develop and implement one!
Interested? Check out our special service just for professional fighters!