The term ‘new normal‘ is being tossed around like nothing else these days. New normal this, new normal that. Will we now always have to wear masks wherever we go? Can we never ever go to watch sports or comedy shows again? While those are all important questions that need to be answered we obviously also have to understand how ‘the new normal’ affects all things digital ’cause, let’s be honest, if there’s a new buzzword around, it most definitely influences the digital sphere (*plans conference talk for 2021: ‘how the new normal changed *enter digital topic here*”*).
The New Normal & eCommerce
How did you buy just about anything those past few months? Exactly. Online. E-Commerce has been on the forefront of the economy basically everywhere and kept us fed, entertained, and maybe even helped us not to feel alone (I’m talking about pro accounts of dating apps, get your minds out of the gutter!).
While this was/is obviously of great value to all of us we can also see that the opportunity to make money via eCommerce increases the amount of players in the field which effectively means the level of competition increases dramatically. What does that mean for us? Well. Stand out.
In order to stand out you need to keep optimizing your digital presence. Be that content marketing wise, your Social Media efforts, your SEO efforts, paid marketing, CRO, you name it. If you stop, take a step back and relax, you lose. You can be happy with the success you’re having but you need to be aware of the fact that the competition doesn’t sleep and is just waiting for you to become complacent in order to take your spot. So keep those campaigns running, keep analyzing, tracking, and optimizing. If any of those words sound weird to you, get in touch now so we can help you getting ahead of the game while there’s still time.
Another ‘new normal’ mindset that we / you / everybody needs to have is that investments into digital strategies can’t stop. Your digital transformation is not over once you got your website updated, your staff trained, etc – it needs to keep going. When budgeting you need to make space for all things digital – in fact ‘digital transformation’ should always be one of the biggest parts on everybody’s budget list as, to my point above, once you become complacent, you lose.
During the Covid-19 epidemic I realized that even lots of big companies that aren’t necessarily ‘digital’ invested in / start their own eCommerce platforms to diversify and be part of the boom. And we’re not talking about another Web 2.0 bubble like back in the day, this ‘boom’ now is not a big hype but an ongoing growth in investment by companies that see the digital space as a ‘safe’ investment space which will allow them to make more money (e.g. NocNoc). So if those big and slow moving companies move towards eCommerce – what are you waiting for?
The New Normal and Digital Marketing
Taking into consideration what we discussed before it becomes rather clear that we also need to focus more on digital marketing than ever due to increased competition in all areas. Small differences can decide between winning or losing. Therefore we got to make sure to have an elaborate plan ready when it comes to taking on the challenges ahead.
What does that mean? Well the times of just shooting from the hip are over. It’s essential to plan ahead. Not just a few days, but weeks, months, or even a year. You would need to have content marketing in place, look at events that are going to happen, create infographics, videos, any kinds of media in advance, schedule your posts and then, most importantly, keep track of the outcome. That doesn’t only mean looking at how many likes you get, but analyzing the traffic you generate, the leads you get, and conversions you have. If this, again, sounds a bit too ‘detailed’, it’s time to reach out to us and let us help you!
The New Normal and Media Consumption
How does the new normal influence media consumption per se? Well that’s easy: More more more more more.
We’re seeing more platforms popping up / adjusting (hey Spotify & video content, TikTok, etc), we’re seeing and consuming more content than ever before (short form, long form, you name it) which means the need for faster production increases. Overall the access also needs to be more affordable as if that’s not the case piracy might skyrocket. That doesn’t mean everything needs to be super cheap, but you need to be aware of your target audience and what they can / are willing to afford.
We also see that digital literacy increases as everybody has to use new media (e.g. using the government app in Thailand to apply for government support). The usage of delivery service apps increased during the pandemic, online education became part of the new normal, so did banking and basically everything you can think off. Therefore digital literacy is nothing ‘fancy’ or ‘new’ but, as the headline of this article suggests, ‘the new normal’.
The New Normal and Digital Transformation
In case you haven’t figured it out yet, you got to start your digital transformation now. To be quite frank, if you haven’t thought about it up until now you are already a little late to the dance. We’re pretty good dancing teachers though so if you got any questions in regards to digital transformation (or marketing for that matter), shout out!
Digital transformation basically means that you move processes online that haven’t been done digitally before. That could be a move towards cloud computing or just setting up a website. It could mean moving towards blockchain powered interactions or creating your first social media profiles. There is no one set definition and transformation has different meanings for different people. That’s totally fine. You just need to be aware that transforming is necessary to stay successful. Don’t stop.
Right now, due to Covid-19, everybody and their grandma are digitally transforming, moving online, creating and implementing a digital first approach – but most companies, agencies, consultants don’t seem to look at sustainability when ‘transforming’. Digital Transformation for us here at KITE doesn’t mean to simply set up a website for you, create social profiles, and then leave you on your own – for us it is important to make sure you understand what is happening, to agree with what we are doing, and to learn with us to ensure that once we are done, you can continue to grow on your own. We love being by your side but nothing makes us prouder than seeing someone taking what we ‘taught’ and then starting to do it by themselves. We’re a little bit like parents here and hope to help you guide you onto the right way rather sooner than later 🙂