Due to the Covid-19 craze we haven’t yet had the chance to analyze We Are Social’s & Hootsuite’s latest data report masterpiece: Digital 2020. As we are based in Bangkok we will first start by looking at Thailand and Southeast Asia in particular before following that up with some international thoughts.
Just look at the raw numbers. INSANE penetration considering that we ‘only’ have 50% urbanisation.
And it’s still growing. And growing. And growing!
Still one of the few countries where there are more females than males (also on dating sites, but why would I care about that).
Did anyone say mobile first? MOBILE FIRST!
We. Live. Online. That means we’re online at basically any given time.
What do Thai people look at? No surprises looking at the top 10 even though it’s cool to see local old-school forum Pantip repping Thailand. Look at places 15-19 though #nocomment
What are we doing when we’re online? Video video video video. Streaming.
Buying cryptocurrency made it onto the list! That’s a surprise. Look at how open we are towards innovation. Thailand 4.0 in the making.
As if that wasn’t clear before. We are social media.
We also are active on those social networks!
One year from now TikTok is going to be number 3. Mark my words.
Messaging, Stalking, Messaging, Stalking, Shopping, Shopping, Banking, Banking, Telco, political jokes 😉
That took a while but eventually e-Commerce is taking off! Thanks to Covid-19 that stats is going to go through the roof next year.
Cashless Society here we come!
Get digital, or get lost!