For over a decade, digital marketing has outperformed its peers. What’s the reason? There are just a few objections that digital marketing solutions cannot overcome. Higher education can reach students, prospective students, and possible donors wherever they are, and engage them in a really meaningful way, by utilizing six digital marketing tactics.
Ensure that your website and advertisements are mobile-friendly.
A growing number of people who Higher Education Institutions (HEI) are attempting to reach use mobile devices to access online material. According to the most recent statistics, people spend an average of 177 minutes each day using their cellphones. Websites, online advertisements, and material that are simple to access, read, and download may dramatically boost your click through rate.
Use PPC next-generation advertising to get high-quality leads.
Pay-per-click (PPC) systems, such as search engines, charge advertisers a fee each time a link in one of their advertisements is clicked. This is a fantastic option for HEIs to buy visitors to their websites rather than depending solely on organic views, which are typically significantly slower. Because PPC advertising allows marketers to narrow down their target audience by age, interests, and demographics, to mention a few, they may produce a large number of high-quality leads in a short period of time.
Make SEO your digital marketing best friend.
Beautifully written, well-thought-out material is destined to obscurity unless it is cleverly optimized for search engines (SEO). Consider SEO to be your online publicist, who works hard to bring you to the notice of prospective students and possible funders whose interests coincide with yours as soon as you produce material.
There are three forms of SEO to become acquainted with:
Link building is the process of creating high-quality backlinks to your website.
On-page SEO entails material that include (but is not limited to) strategic keywords, title tags, meta descriptions, optimized header tags, and internal links.
Technical SEO – Google loves to acquire information from technically sound websites. The more Google understands your site, the more frequently your pages will appear in Google search results. It is worthwhile to hire a web developer to ensure that your site is free of technical or 404 problems, duplicate or irrelevant material, and missing or broken XML sitemaps.
Use live video because life is more fascinating when it happens in real time.
Who wants to read pages of FAQs when you can attend a live Q&A knowledge session? Almost nobody, to be precise. It is far more convenient for prospective students to ask questions and receive answers in real time, and it is far more personal and compassionate.
When it comes to providing valuable material with sessions presented by a faculty member, current student, alumnus, or dean, the sky is the limit. It also conveys another narrative about your institution: that you are a HEI that is up to date on the newest technology and that you are eager to connect with students in a meaningful and convenient manner. This is very significant.
Take your public relations techniques online.
Traditional public relations isn’t dead; it’s just received a makeover. Certain basics of public relations will never change. Building ties with lecturers, reporters, and editors is one of them. Professors may provide you with innovative research as well as fascinating quotations or tales. Media professionals are your way of getting that research and those stories out to your target audience as news or editorial material – especially useful when they are connected to subjects that are trending in the news.
Another classic online PR approach is to strategically post advertising or content on sites that are most likely to be viewed by the students or organizations you want to reach. You’ll achieve the best results if you start with a brand awareness advertisement that simply introduces your company, then follow up with a retargeting campaign that shows fresh ads to people who interacted with your prior advertisement.
Make use of the potential of influencer marketing
So you thought influencer marketing was exclusively for selling lipstick and shoes? Consider it again. An influencer marketing strategy is well-suited to higher education. You’ll need to start with some research, both on your own social media platforms and everywhere your institution’s hashtags appear. Examine the people who are talking about your institution and their reach and quantity of mentions. Are you unsure how to proceed? Engage the services of specialists. It is worthwhile to use the expertise of a specialized digital firm to assist you in getting it properly. Influencer marketing may be highly effective when used as part of a comprehensive digital marketing strategy.